This question seeks to highlight the differences between transport marketing and traditional marketing in terms of the target audience, product/service characteristics, and promotional strategies.

This question seeks to highlight the challenges that transport companies face when marketing their services, including price sensitivity, intense competition, and the need for continuous innovation.

This question seeks to understand how transport companies can effectively target their audience through the use of market research, segmentation, and targeted marketing campaigns.

This question seeks to understand the strategies that transport companies use to optimize pricing and revenue, including dynamic pricing, revenue management, and yield management.